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Privacy Policy

Effective Date: August 10, 2026 Last Updated: August 10, 2026

This Privacy Policy explains how CAJE Enterprise, LLC, doing business as The Rag Company ("The Rag Company," "we," "us," or "our"), collects, uses, shares, and protects personal information when you visit theragcompany.com and wholesale.theragcompany.com (the "Site"), buy from us, contact our support team, or interact with our marketing.

By using the Site, you agree to this Privacy Policy. Please also review our Terms of Service and SMS Terms.

1. Information We Collect

Information you give us

We collect personal identifiers, such as your name, email address, phone number, and billing and shipping addresses. We use this information to process and ship orders, provide customer support, and send communications you have requested.

We also collect commercial information, including your order history, purchased items, cart contents, returns and exchanges, and wholesale account details. This information helps us fulfill orders, process returns, and manage your account. Payment information, such as payment card details and billing addresses, is used to process transactions through our payment processors. We do not store full payment card numbers.

To protect your account, we may collect account credentials, including your login email and authentication codes. We also maintain customer support records, such as emails, chat and ticket history, phone notes, and photos you send us, so we can resolve issues and process warranty or defect claims.

We collect your email and SMS marketing preferences, opt-in status, and consent records to honor your communication choices and document your consent. When you contact us by text message, including for drive-up pickup, we may collect your mobile number, message content, and timestamps so we can respond and coordinate your pickup.

We may collect user-generated content, including reviews, ratings, photos, videos, social media tags, and ambassador submissions. We may publish or otherwise use this content as described in our Terms of Service. For wholesale customers, we may also collect business information, such as a business name, tax identification number or resale certificate, and business address, to verify and manage wholesale accounts.

Information collected automatically

When you visit the Site we collect device and usage data through cookies, pixels, tags, and log files: IP address, browser type and version, operating system, device identifiers, time zone, referring URL, pages and products viewed, search terms, session duration, and how you interact with the Site.

Information from third parties

We may receive information from our ecommerce, marketing, review, advertising, shipping, and fraud-prevention providers, and from social media platforms when you interact with our content.

2. How We Use Your Information

  • Process, fulfill, and ship orders, and send order and shipping notifications
  • Provide customer support and handle returns, exchanges, and defect claims
  • Create and manage your account, including wholesale accounts
  • Send marketing communications by email and, where you have separately opted in, by text message
  • Reply to customers who text us to coordinate drive-up pickup
  • Personalize your experience and show relevant products and offers
  • Measure and improve Site performance, merchandising, and marketing
  • Detect, investigate, and prevent fraud, abuse, and unauthorized resale
  • Comply with legal obligations, including tax, consumer protection, and telemarketing law
  • Enforce our Terms of Service and protect our rights and the rights of others

3. Cookies and Tracking Technologies

We use cookies and similar technologies for functions the store requires (cart, checkout, login, session security), for analytics, and for advertising.

You can control cookies through your browser settings. Blocking cookies can limit Site functionality, including checkout.

Global Privacy Control. We honor the Global Privacy Control (GPC) and similar browser-based opt-out preference signals as a valid request to opt out of the sale or sharing of personal information for the browser transmitting the signal.

Because there is no consistent industry standard for legacy "Do Not Track" browser settings, we do not separately respond to those signals.

4. Advertising and Analytics

We work with advertising and analytics partners, including Google, Meta, and Microsoft, that use cookies and pixels to measure our marketing and show you our ads on other sites and apps. Under California and several other state privacy laws, this activity may be considered "sharing" of personal information for cross-context behavioral advertising.

You can opt out by:

5. How We Share Information

We share personal information with:

  • Service providers who operate our business under contract and are restricted to using the data only to provide services to us. These include our ecommerce platform (Shopify), payment processors, customer service platform (Re:amaze), email and SMS marketing platforms, review platforms, shipping carriers (USPS, UPS), fulfillment and warehouse systems, analytics providers, and fraud-prevention tools.
  • Advertising partners, as described in Section 4.
  • Legal and safety recipients, when required by law, subpoena, warrant, or other lawful request, or to establish, exercise, or defend legal claims, or to protect the rights, property, or safety of The Rag Company, our customers, or the public.
  • A successor entity, in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.

We do not sell your personal information for money.

Text message data is treated separately and more strictly. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service providers, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. See our SMS Terms.

6. Email and Text Message Marketing

Email. If you subscribe, we send promotional emails. You can unsubscribe using the link at the bottom of any marketing email or by emailing support@theragcompany.com. You will still receive transactional emails about your orders.

Text messages. We run two separate text programs.

Drive-up pickup and customer service texts are conversations you start. When you text us to say you have arrived for a pickup, or to ask a question, we use your number to reply to you about that pickup or question and nothing else. A number that texts us for pickup is not added to our marketing list.

Marketing text messages are opt-in only and require separate, affirmative consent. Consent is not a condition of purchase. You can opt out at any time by replying STOP.

Full details, including message frequency and rates, are in our SMS Terms.

7. Data Retention

We keep personal information for as long as needed for the purposes described in this Policy.

  • Order and transaction records: retained as required by tax, accounting, and warranty obligations, generally at least seven years
  • Account information: retained while your account is active and for a reasonable period afterward
  • Customer support records: retained for warranty, quality, and dispute purposes
  • Marketing consent and opt-out records: retained as long as needed to honor your choices, and opt-out records are retained indefinitely so that we do not contact you again in error
  • Analytics and advertising data: retained per the retention settings of each platform

8. Security

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and vetted service providers. Payment card data is processed by PCI-compliant processors and is not stored on our systems.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights:

  • Know / Access. Request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties we disclose to.
  • Delete. Request deletion of personal information we hold about you, subject to legal exceptions.
  • Correct. Request correction of inaccurate personal information.
  • Portability. Request a copy in a portable, machine-readable format.
  • Opt out of sale or sharing of personal information for targeted advertising.
  • Limit use of sensitive personal information, where applicable. We do not use or disclose sensitive personal information for purposes beyond those permitted without a right to limit.
  • Non-discrimination. We will not deny service, charge different prices, or provide a different quality of service because you exercised a privacy right.
  • Appeal. In states that provide it, you may appeal a denial of your request by replying to our decision or emailing support@theragcompany.com.

How to submit a request. Email support@theragcompany.com, call (208) 888-6821, or use our Personal Information page. We will verify your identity, typically by confirming information associated with your account or a recent order. We respond within the timeframe required by applicable law, generally 45 days, with one extension where permitted.

Authorized agents. You may designate an authorized agent to submit a request on your behalf. We will require proof of authorization and may require you to verify your identity directly.

10. Visitors Outside the United States

We sell and ship only within the United States. Our Site is operated from and our data is processed in the United States. If you access the Site from outside the U.S., you understand that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. To find an authorized reseller in your region, see our Distributors page.

11. Children's Privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact support@theragcompany.com and we will delete it.

12. Third-Party Sites

The Site links to third-party websites and services that we do not control. Their privacy practices are governed by their own policies. We encourage you to review them.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. The "Last Updated" date reflects the most recent revision. Material changes will be announced on this page.

14. Contact Us

CAJE Enterprise, LLC d/b/a The Rag Company 5430 West State Street Boise, ID 83703 United States

Email: support@theragcompany.com Phone: (208) 888-6821

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